Objective
With an emphasis on generating traffic through Google ad words; Web2Print, Healthcare, Marketing and a long list of keywords that these pages will come under. Had a couple versions with small amends that were A B tested in the process moving a CTA from the left to the right side, text positioning, CTA colour. Experimented looking at the analytics to see where our customers converted or bounced. Through doing this we were able to increase conversion understanding the science of how the customers interacted with the pages.
Workflow
Through working on the UI of this website the question repeated was how are we going to increase conversion. Attention is on the journey of the customer, is it easy for the target audience to make an enquiry. What company archetypes are we getting attention from to see how theme of the page looks. Communicating with the sales team asking what sort of enquiries are we generating.
A Powerful Platform
With attention to selling an SBC app generator which is made to empower stakeholders to generate compliant SBC Documents on demand. Automated workflows, including streamlined approval processes.