Tigi-Wear & Viz-A-Viz
Part of the long-established Loomba Group of companies, TIGI dreams of a world where women are clad in flattering styles and colours and where beautiful collections of clothes are always affordable, effortless and stylish. Established in 1952, it’s safe to say that Tigi knows all there is to know about what’s fashionable and what’s not.
Viz-a-viz is their sister company, aimed at the modern working woman who demands an interesting, versatile and affordable wardrobe. Their website launched a new collection every six weeks, packed with inspirational ideas in fully co-ordinating ranges.
Print Marketing Design
We were most proud to be asked to design the posters and other showcase materials, to showcase the most stylish garments within their fashion ranges. Armed with their branding guidelines, it has been our pleasure to create promotional marketing collateral like hanging advertising banners and profile-raising posters.
Email Marketing Design
In addition to physical, printed material, Tigi also asked us to undertake the image design for their hugely successful, weekly, email marketing campaigns.
Our designers, in particular, love any brief which is “open to creativity” and really pulled some inventive compositions out of the bag! Along with some imaginative introduction banners, they also assembled a variety of beautiful image composites to be used within the main body of each marketing missive.
The end result was a fantastically sophisticated email campaign that really appealed to its recipients.
Web Banners Design
We also produce POS and PDP updates to coincide with new clothing collections and ensure all banners and sliders reflect the email content, again, all while adhering to branding guidelines so that Tigi’s unique identity is preserved.
Our designers created a variety of web banners for their online shop and to establish their corporate presence, producing these regularly to coincide with the release of new fashion lines every six weeks, marrying the style with the outgoing email designs to convey a complete marketing image for the Tigi brand.