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Objective

Within an exceptionally constrained timeframe, I successfully generated a high volume of meticulously crafted email correspondences over the span of two days. The objective was to develop a comprehensive suite of high-caliber emails tailored for dissemination to our esteemed clientele. These emails encompassed a diverse array of categories including but not limited to welcome messages, verification codes, order confirmations, abandoned cart notifications, and exclusive promotional offers. Each category featured multiple distinct variations, strategically scheduled for dissemination over specific intervals across multiple days.

Goal

During the Black Friday period, the company witnessed a substantial surge in sales, demonstrating a significant uptick attributed to the effectiveness of the email campaigns. Additionally, this period yielded considerable insights into B2C sales strategies and operational intricacies within the eCommerce real.