Tasked with creating winter promotion for King’s Candy Crush Saga. Was given no materials and was left to find materials online and manipulate. With a passion for gaming the focus was engagement, what will make someone want to download and play this game. I’ve played candy crush previously and what is satisfying is hitting the colour bombs. except for being obvious and showing an empty board I went for an action. I made sure not to make it too busy and still have basic graphic design UI language involved, negative space and making the CTA clear.
Really enjoyed working on brands along this line, cartoony, colourful and involves games. Very different to the usual brands I work with.